11 Lessons from Announcing our Name Change

If you’re a leader, you’ve had to make and then announce a big decision before. How’d it go? I bet like me you learned a lot in the process.

At the church where I lead, we just announced we are changing the name of our church from Watermarke Church to Woodstock City Church. If you’re not in the world of church, you should know this is a big decision and a big announcement. It’s the equivalent of changing a company name where the name is the product. This change could be problematic in any size church, but with over 5,000 people attending our church every Sunday, our scale increases the possibility of resistance and complication.

Interestingly, with all the potential pitfalls of an announcement of this magnitude, thus far we have received nothing but praise on the heels of going public. Why? Well, partially due to the name we are leaving — Watermarke Church. Why the silent “e?” What does it mean? Well, nothing really. The silent “e” was added to avoid a potential lawsuit (very Christian-like, huh?).

But the real reason this change has been so well received is because of our approach.

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