7 Simple Ways to Engage Millennials at Your Church

In the previous post, we evaluated the church’s ability to capture the millennial generation.

It’s an ever-growing conversation among church leaders. Reaching the “young people” as a church has been a conversation since I was a young person. My guess is every generation of the church has struggled to reach the next generation on some level. But I wonder if it has less to do with their generational grouping and more to do with their stage of life. Certainly every generation has its unique qualities, and we would be foolish as church leaders to ignore these trends, but twenty-something’s of my generation behaved in many ways like the twenty-something’s of this generation. In fact, there might be more in common with twenty-something’s across each generation that we realized.

If my presumption is true, reaching the “young people” in the community is less about their generational intricacies and more about understanding a twenty-something. From where I sit, I don’t see this segment of adults fleeing the church in record numbers. What I see is these young adults behaving like I did when I was in my twenties. They aren’t lost — they’re just disconnected until they feel a tension to reconnect.

To that point, when these twenty-something’s marry and have children, many show back up to church. The reason is simple: They have a felt need for God and the church again. Felt need is what always drives us to God (and the church), whether it’s a felt need to feel less guilty or in this case a need to fix a marriage or learn how to raise a kid.

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Holding Out to Reach Millennials at Church

Have you mastered reaching the millennial generation in your church?

If so, you need to start a blog and podcast to help the rest of us!

If not, I have some encouragement for you — and for me as a church leader.

Here it is. The full proof way to reach the millennial generation:

Wait until they are married with kids.

Boom. That’s the secret. Seriously, though, I’m beginning to believe reaching the millennial generation is not about market segmentation and generational characteristics. It’s not about becoming something new and unique, designing services and experiences just for them. It’s not about propping up your new social justice programs and using Instragram. Reaching millennials might be a waiting game — like a starring contest. Just wait them out.

Of course, I say this somewhat sarcastically, but there is some truth behind the sarcasm. When I consider my own story, and as you look back at yours, maybe there isn’t as much to worry about after all.

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