So Your Idea Isn’t Perfect…Big Deal!


Read this if…
You have ever hesitated to try something, start something, or develop something.

This post in one sentence…
What should you do if you want to launch something new, but your something doesn’t feel ready?

How you can engage…
Share this specifically with people who have great ideas and need to move forward. Or any perfectionist you know! Lastly, leave a comment with your start story. I’d love to read about your experience.

So you’re afraid to:

  • Launch that blog
  • Start that second service
  • Hire that team member you really need but can’t afford
  • Redo your service format

But you just can’t pull the trigger. Ever wonder why? This could be the answer:

I have always loved Seth Godin. I’ve probably read all of his books. His blog. Basically everything Seth says resonates with my marketing inner-self.

Seth talks a lot about launching new stuff. He famously labeled it “shipping.” Seth’s stance is simple: “Ship often. Ship lousy stuff, but ship. Ship constantly.” I love that, even though it scares me to death.

Honestly, Seth’s encouragement is the reason I launched a blog. I partially wanted a new, fresh space to ideate and create content, but I also knew launching a blog would be an exercise in “shipping” something. Most likely, shipping something lousy, but at least shipping something.

Recently, I was reminded how true Seth’s stance really is. I was looking over some old blog post and I wanted more than anything to rewrite and republish them all, apologizing to anyone who accidentally endured these early writings in the process. As a blogging newbie, I didn’t know what to write about. I didn’t know how to blog. Once I posted all my Kindle highlights from a book. Who wants to read 5 pages of my highlights!?! And I was not a good conversational writer. For two years I had only written academically (insert incessant footnotes here…), and nobody enjoys reading a textbook! I had no clue how to take the oral communication skill I was developing and transition it to the written word. But I battled through the resistance (another concept I’ve embraced from Seth) and shipped. And I’m glad I did. I still feel sorry for my early readers, but I’m glad I pushed through. And while I’m still not an expert blogger or great writer, I’m learning and improving with each subsequent little shipment.

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