3 Tips to Leverage Social Media at Church (Plus 1 to Try)
Have you ever twitter-complained?
With some companies, it’s the only way to get their attention! With some, they never seem to hear, do they?
I recently visited Six Flags over Georgia (it’s a theme park in the Atlanta area, and before you ask – don’t go) with my kids. It was a terrible experience in many respects. Think Disney – then consider the inverse – and you’ll have Six Flags over Georgia.
While I was searching the park for an open drink retailer, dumbfounded that on a 93-degree day in Atlanta virtually every drink station was closed, I tweeted my frustration.
How Andy Stanley’s Surprise Visit Taught Me Something Important
Have you ever been frustrated that you were frustrated?
Sometimes our frustration is understandable. Sometimes only we can understand our frustration.
But then there are those times when we are frustrated, but we know we shouldn’t be frustrated…which makes us more frustrated! This pretty much describes my experience when my boss, Andy Stanley, recently paid Watermarke Church (the campus location where I lead) a surprise visit.
Just a little background. It’s not normal for Andy to be at Watermarke. We still meet in a school, so our ability to export and broadcast messages to our other church locations is limited. When Andy preaches, everyone needs to hear him, so preaching from Watermarke is not optimal at the moment. But on this particular Sunday, Andy was not preaching, so with his off-Sunday, he decided to pay us a visit – an unannounced visit.
Do Deep Messages Impress Your Seminary, but Confuse Your Church?
Why do we tend to over-complicate everything?
It’s not just you. I do it, too. In fact, I do it constantly.
Nowhere more than when I am writing a message. As a communicator and preacher, there’s something in me (and I bet I’m not alone) that intuitively believes a message is only good if it’s deep, layered, and rich. If we were baking a cake, that would be true. But this is a message. The reality is a deep, layered, and rich message might impress an audience or a seminary professor, but it typically doesn’t leave a lasting impression. Worse, it’s not memorable or easily applicable.
I have trouble seeing this in my own messages at times, but as is often the case, what’s difficult to see in the mirror is clear through a window. Recently I was helping a friend write a message. He had a GREAT idea. Very personal. Very helpful. And it was beautifully simple. But there was something in us both that wanted to complicate the content. We wanted to cover every angle and answer every issue.
Luckily, before he and his message hit the stage, we both remembered this basic preaching truth: Simple is better, because simple is digestible and applicable. Again, if you are trying to impress a crowd, go deep, layered, and rich. But, if you want people to understand and apply the truth you spent hours and hours studying and preparing, throw out the cake and work toward simplicity.
Here are a few steps I take when searching for message simplicity:
This Might Be The Most Important Preaching Principle I’ve Learned
This might be the most important preaching principle I’ve learned.
Before I tell you the lesson, though, let me walk you through my process of discovery:
When I first began preaching, I took an entire manuscript on stage. It was a pastoral security blanket – except not pink and fuzzy. I tried not to read it directly, and in most cases, I was successful. But in my mind, it was good to know it was there… just in case I needed to snuggle.
Unfortunately, as I watched my messages the next day (it’s awkward, but you should do this if you don’t already!), I felt my preaching was lacking an important ingredient – CONNECTION. I was communicating all the content. I didn’t miss any stories, illustrations, points, or verses. But as I watched myself, I realized something significant:
Great content without great connection is poor communication.
And that was my problem. I communicated clear content without any relational connection, and it wasn’t working.
As I diagnosed my lack of connection, the problem became apparent:
Should We Make Church Less Weird?
Do you consider your church service weird?
Most of us church people don’t, because we are church people and it’s our service. And honestly, as church people, we are just used to the weirdness. But when an unchurched person attends your church, odds are they will encounter a few things they consider strange, such as:
1. Worship
If your church sings songs about God, Jesus, Heaven, and the like, it is probably weird to outsiders. Imagine walking into a large room where people are collectively standing and singing songs about blood, healing, and praising an invisible God who we trust with our life even though he apparently is more concerned with being praised than giving us what we want. That’s what we sing. Come on… that’s strange.
2. Sitting and Standing (and maybe Kneeling)
At most churches, we stand up at times, sit at others, and it’s nearly impossible to know which is which if you’re new. Weird. It can feel like a child in a dance recital who is always one step behind.
3. Responsive Reading
I’ve not participated in this for a while, but imagine being an unbeliever, being asked to repeat “truths” about a God you aren’t sure even exists? Strange.
4. Communion
Is it a mid-morning snack? Is it wine or juice? Not to be irreverent, but it’s weird.
5. Baptism
Maybe the weirdest of all! Adults allowing other adults to dunk them under water. That was fun in middle school, but as an adult? And if you wear robes, forget it! That’s even worse!
That’s only touching the surface. When we sit back and think about our church services, it’s pretty obvious that for an outsider or guests, experiencing what we consider normal can feel anything but.
So how do you make a church service friendly for an outsider without compromising the truth of Scripture or the traditions you hope to maintain?
Six Ways to Engage the Unchurched at Your Church
What would happen if the unchurched in your community suddenly attended this Sunday? Would you be ready?
Hopefully that sounds like a dream come true. Let’s pretend your attendance doubled – or tripled. And it’s the good kind of attendance increase, not the kind where you add disgruntled churchgoers who will soon find reasons to be disgruntled with your church!
At Watermarke Church, that is basically our story. When I first arrived to lead our church, we were stagnant at best. Watermarke was losing families weekly. This presented an obvious problem and distinct opportunity. We had to change and reframe our culture and collectively recommit to our vision – creating a church unchurched people would love to attend.
In our case, the hard work paid off. God led us to make many changes and our church began to grow quickly. As exciting as the new growth was, though, creating a church that attracted unchurched people has a disadvantage I never considered: unchurched people don’t know how to be church people. More specifically, they do not serve or give or participate, they only consume. Of course we were grateful to have their consumption, but I quickly realized encouraging and equipping our unchurched friends to participate IN the mission rather than consume FROM the mission was critical to our mission. More importantly, it was critical to their growing relationship with Jesus.
Can Your Church Parking Lot Be An Experience?
In your mind, when does the sermon begin?
If you said “The parking lot,” I think you’re dead on. While we as pastors might prepare all week to communicate a message with passion and energy, if our audience is frustrated, annoyed, or just confused before the enter the building, we are working out of a deficit.
We should consider it a given that families will argue on the way to church. They most likely left late. A child will be wearing mismatched shoes. And a parent will yell at some point. In many ways, the odds are stacked against us before they are even with us. But we have the potential to create a better experience the minute they drive on our property if we will just plan ahead.
At Watermarke Church, our parking lot is one of our biggest challenges. We currently meet in a school, so parking around the building is scarce. To help make room for our cars, we lease and shuttle attendees in from two satellite parking lots. But while we could look at our parking situation as a negative, our team has decided to make it part of the Watermarke experience. I think you can do the same – regardless of your circumstance.
Here are ten specific ways you can turn your parking lot into a parking experience:
Video Preaching Can’t Work In Every Church, Right?
How much time per day do you look at a screen?
I know you don’t track your screen time, but if you had to guess? I would say between the laptop I’m starring at now, the TV, my iPad, Candy Crush, and my iPhone … 28 hours a day. Maybe more. We all spend A LOT of time in front of screens. Our actual life is moving more and more towards digital life. For better or worse, the next generation is experiencing almost everything through digital media. Just go to a concert and watch how many people experience the show through their phone as they record. Life through a screen is becoming the norm. As I type this, my son is “liking” photos on Instragram, my other son is playing XBOX, and one daughter is watching Netflix. Please don’t tell their mom!
It’s safe to say, in culture, the digital ship has sailed. Which is why, when pastors and church leaders dismiss video preaching, I’m perplexed.
The Rules of Tension in Your Message
There is a lot to say about creating and leveraging tension in a message. It has been one of the most fascinating discoveries for me as a communicator. In an earlier post, I discussed the differences between a felt and unfelt tension. In this post, I want to discuss a few critical questions I like to use as a tension filter while developing message content. For me, every message must provide an answer or solution to one of these questions.
1. What is the question this message answers?
Every message (I understand there may be some exceptions) should provide an answer that leads to a point of application. And every answer is built upon a question. If you can identify the question at the center of your solution, you have found your tension. Now, build up that tension in the beginning of your message so you can present the answer to an audience who is ready to hear the solution.
Stop Preaching Every Week!
I love talking “shop” with other pastors, and lately, I’ve had the pleasure to interact with many. Preaching seems to always surface as a topic of conversation. Every pastor feels the pressure to preach well – not just true, but engaging and helpful.
The most common question I’ve received in the past month or so revolves around the number of times in a calendar year a typical Senior Pastor should preach. The questions do not always start there, but that question tends to be the core issue. The last time this issue was presented to me by another pastor, it sounded something like this: “I know you preach without notes. How can I do that when I’m preaching 51 weeks a year?”
