11 Lessons from Announcing our Name Change
If you’re a leader, you’ve had to make and then announce a big decision before. How’d it go? I bet like me you learned a lot in the process.
At the church where I lead, we just announced we are changing the name of our church from Watermarke Church to Woodstock City Church. If you’re not in the world of church, you should know this is a big decision and a big announcement. It’s the equivalent of changing a company name where the name is the product. This change could be problematic in any size church, but with over 5,000 people attending our church every Sunday, our scale increases the possibility of resistance and complication.
Interestingly, with all the potential pitfalls of an announcement of this magnitude, thus far we have received nothing but praise on the heels of going public. Why? Well, partially due to the name we are leaving — Watermarke Church. Why the silent “e?” What does it mean? Well, nothing really. The silent “e” was added to avoid a potential lawsuit (very Christian-like, huh?).
But the real reason this change has been so well received is because of our approach.
Creating Continuous Church Growth Through Steps, Not Programs
This is Part 5 of a blog series on Creating Continuous Growth in Your Church.
SERIES SUMMARY:
Every church leader facing a growth barrier desperately wants to break through, because every church leader, including me, desires a growing, thriving church. Not because church attendance is the only measure of success, but because increasing attendance is proof that people are being reached.
Here is a question I’ve begun to ask: What if instead of just breaking through a specific barrier we were able to barrier-proof our church? Pause for a moment and imagine never hitting a growth barrier again.
I believe barrier-proofing is possible for every church in any denomination, and that’s exactly what we are going to evaluate in this blog series.
I have uncovered 6 specific ingredients to create continuous growth in your church. In this post, we are going to look at the third ingredient:
Ingredient 4: PRIORITIZING STEPS OVER EVENTS AND PROGRAMS
The concept of “thinking steps, not programs” is ingrained in our ministry model. By nature we try to define where people are, where we want them to be, and how we can get them there. Programs and events don’t effectively achieve this goal. Easy, obvious, and logical steps, however, do.
As a church location of North Point Ministries, this serves as one of our Seven Practices of Effective Ministry. A simple google search will provide you with more than enough information on this ministry model practice. In this post, I want to instead discuss why this approach is critical to barrier-proofing the church.
In watching our ministry model first hand for a decade, I’ve identified at least 3 reasons prioritizing steps over programs serves as a continuous growth ingredient for the church:
1. Steps connect people.
We all desire community. It’s one of the most driving forces in our life. Think about why we do everything we do—really. Why would a parent be so committed to travel baseball or competitive cheerleading? It’s exhausting for everyone in the family. Virtually none of these kids will ever be paid for there skill. Why do we do it—really? I believe it’s because of the community surrounding the sport. What about the exercise craze of CrossFit. From my perspective, most of the facilities operate out of grundy buildings. The people I know who participate aren’t all bikini-body ready—some, but not not all. The giant fitness gym down the street offers way more in the way of classes, exercise options, and even pools. Why do people choose CrossFit (and post every WAD on social media)? Community.
5 Ways to Better Understand Your Unchurched Community
This is Part 3 of a blog series on Creating Continuous Growth in Your Church.
SERIES SUMMARY:
Every church leader facing a growth barrier desperately wants to break through, because every church leader, including me, desires a growing, thriving church. Not because church attendance is the only measure of success, but because increasing attendance is proof that people are being reached.
I’d like to ask a better question: What if instead of just breaking through a specific barrier we were able to barrier-proof our church? Pause for a moment and imagine never hitting a growth wall again.
I believe barrier-proofing is possible for every church in any denomination, and that’s exactly what we are going to evaluate in this blog series.
I have discovered 6 specific ingredients to create continuous growth in your church. In this post, we are going to look at the second ingredient:
Ingredient 2: KNOWING YOUR TARGET MARKET.
I spent a decade in the marketplace before transitioning into ministry. Most of those years were spent in marketing, specifically working with companies to better acquire new customers and increase the frequency of visits and/or purchases from current customers. As a business, that is how you increase revenue. It’s fundamental.
In the church, the same premise is true. We can grow attendance by reaching new people or increasing the frequency of our current attendees. The latter would make numbers look better and probably help each individual spiritually grow, but the Kingdom would not grow. And capital “K” Kingdom growth, not simply my church growth, is the real goal.
Therefore, to state the obvious, growth through sheep stealing is not good growth. If people leave another church to attend our church, the Kingdom does not win.
6 Ingredients to Create Continuous Growth in Your Church
Every church leader facing a growth barrier desperately wants to break through, because every church leader, including me, desires a growing, thriving church. Not because church attendance is the only measure of success, but because increasing attendance is proof that people are being reached.
If that is true, then breaking through barriers is important. But, what if instead of just breaking through a specific barrier we were able to barrier-proof our church? Pause for a moment and imagine never hitting a growth wall again.
I believe barrier-proofing is possible for every church in any denomination, and that’s exactly what we are going to evaluate in this blog series.
Part 1: The 6 Ingredients to Barrier-Proof Your Church:
Have you ever been stalled by a growth barrier?
There are few things church leaders face more frustrating than being stuck at a number—any number!
Whether the attendance lid is 10, 100, or 1,000, lack of growth can drive any leader crazy! As we unsuccessfully attempt to bust through the barrier, our frustration can grow exponentially. We quickly find ourselves questioning our approach, our church, and even our calling.
Unfortunately, barriers in church seem indiscriminate. Every church is susceptible, regardless of denomination, location, community demographic, or even budget. Worse, past growth or success doesn’t protect you from a barrier rearing its ugly head. To me, that’s the most frustrating part of barriers; they seem to always catch us unprepared.
When we bump into a growth barrier, we are often caught off guard. Often we’ve been leading well for a season and experiencing growth, but for some reason, our momentum has stopped and everything feels stagnate. We try what we’ve always done to move forward, but nothing we know to do is working. We eventually realize a harsh truth of barrier-busting:
The Power of Proximity
Have you ever been passed over simply because you were not around when opportunity came?
Don’t feel bad—it’s the power of proximity, and it’s a normal function of organizational life. Those closest to the point leader often find themselves with the most opportunities. Not necessarily because they are the most talented, or the most capable, or even the best fit, but because they are there.
I’ll go ahead and say it for you: “That doesn’t seem fair.” It’s not, but neither is life, which doesn’t make anyone feel better, but nevertheless.
Obviously, there are some drawbacks to proximity, but for a driven, young leader, the advantages typically far outweigh the disadvantages. Young leaders want new challenges and opportunities. They want to learn through experienced and be coached on their performance. They want to better understand and contribute to the bigger picture, and there is no picture bigger than that carried by the point leader. Being near him or her matters.
6 Strategies to Succeed in Portable Church (Discovering Permanent Success in a Portable Church, Part 3)
AT A GLANCE…
Read this if…
You are a church leader or church attender in a portable church environment looking for ways to help ensure success.
This post in one sentence…
Six specific ways we have learned to succeed in a portable church environment.
HERE WE GO…
As a church leader, I’ve spent the better part of my professional Christian life in portable church. I’ve learned a lot, made some mistakes, found some advantages, and experience success without a building. In the previous two posts, we discussed portable church challenges and opportunities. Let’s close this conversation by looking at the best ways to succeed in a portable context.
BRING ON THE PIPE AND DRAPE!
Any opportunity, regardless of size or potential, is worthless when not leveraged. In the world of portable church, this is certainly true. So many church leaders (and attendees) allow the challenges of portable church to overwhelm the possibilities. In some cases, I’ve even seen pastors lose their passion for the church in the face of portable challenges.
But being a portable church does not have to be a necessary evil while waiting for your own building. There are ways to make the portable church succeed, and in doing so, possibly influence more people toward Jesus than you could if you owned a building.
6 Opportunities a Portable Church Provides (Discovering Permanent Success in a Portable Church, Part 2)
AT A GLANCE…
Read this if…
You are a church leader or church attender in a portable church environment.
This post in one sentence…
If we can see through the challenges of portable church, we can discover the many opportunities portable provides.
As a church leader, I’ve spent the better part of my professional Christian life in portable church. I’ve learned a lot, made some mistakes, found some advantages, and experience success without a building. In the previous post, we talked about portable church challenges. But there are also opportunities, and ways to succeed.
Let’s look at some portable church opportunities now, and then we can evaluate how to succeed as a portable church in the next post.
LOVING YOUR PORTABLE CHURCH
When you are in the midst of set up and tear down every week, it’s easy to forget there are advantages and opportunities that come with the territory. They are not readily evident at 5:30 a.m. when trailers are being delivered or at 3:00 p.m. Sunday afternoon as the tear down process concludes, but they are there. And when we look close enough, they become evident.
Like most difficulties in life, though, the frustrations and challenges of portable church can mentally and physically outweigh the opportunities portable provides. So before you get too frustrated with your portable challenges, consider these opportunities:
How to Reach the Unchurched Right Now.
How can your church reach unchurched people right now? That question is mission-critical as a church. It stands to reason investigating churches already finding success with unchurched people would be a great start. After all, if they have cracked the code, we can just borrow the combination. So most church leaders set off to investigate […]
Tip 9. Making Church Easy to Attend (Shutting The Back Door in Your Church, Blog Series)
In this blog series, I’ve identified 9 tips to help keep people from leaving your church (i.e., shutting the back door). Here is the last tip:
TIP 9. Make Church Easy to Attend.
How easy is it for people to attend your church?
If you have a growing church (and you will if you shut the back door and keep people from leaving), odds are it’s getting more and more difficult to attend. Sometimes we don’t notice this as an issue, because when I arrive at church two hours before our first service begins, the parking lot is pretty open! But ask any of our 11:00 a.m. service attenders and they will paint a better picture. Maybe a disturbing picture.
At Watermarke, when we had a few hundred people, parking, checking-in children, finding seats, and all our other church activities was relatively easy. Actually, it was way too easy (more on that later). But as we began to grow, things became more complicated. The more we grew, the more complicated attending our church became.
Tip 8. FOR People – All People (Shutting The Back Door in Your Church, Blog Series)
In this blog series, I’ve identified 9 tips to help keep people from leaving your church (i.e., shutting the back door). I believe all 9 are important. In this post, I’ll address tip number eight:
TIP 8. Be a church FOR people – all people.
Who is your church for?
Not theological. But practically, who is your church for?
I know what all us church leaders would say, but what if you asked people in your community? What if you asked the unchurched in your neighborhood or workplace? What if you asked the golfers teeing off on Sunday mornings?
When we get outside of our church bubble, we quickly discover the rest of the world sees the church differently. They see judgmental, homophobic, and hypocritical. They associate, for good reason, the gathering of Christians with their bad Christian experiences and an angry God.
Unfortunately, people are more familiar with what the church is AGAINST than what we are FOR. For good reason, too. Think of all the things Christians have boycotted: Disney, JC Penney, Lowes, Home Depot, UPS, PBS, Oreos, Muppets, Cheerios, Girl Scouts, Boy Scouts. Cabbage Patch Dolls. Barbie. World Vision… The list goes on and on.
Now some of these boycotts might be warranted. Some might be even necessary. But from the outside looking in, the brand of Christianity is marked by the word “against.” That’s regrettable, because when we open the pages of Scripture, we see a God FOR people. A loving God who has been pursuing people their entire life. A God that is so for people that he allowed his Son to die for them. It makes me believe if God is for people, His church should be known in the same way.
